Attract more ideal clients by talking about what you BELIEVE

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by Dana on February 7, 2013

Most business owners talk a lot about what they do and how they do it—but it’s so much more compelling to talk about WHY you do it. What do you believe? When you figure that out & infuse it into your marketing materials, you’ll find that your ideal clients—those who are aligned you’re your beliefs—will be much more interested in working with you.

Links referenced in the video…

Simon Sinek’s TED Talk (How great leaders inspire action)

My Video (What I believe…)

{ 4 comments }

Milan Dobrota May 11, 2013 at 4:02 pm

I completely agree. I mentioned this on Linked in, but I’ve been thinking about the same thing for a while now. I have created a Youtube video and I also wrote a blog post about it.

http://www.youtube.com/watch?v=yiAFFIZQRM8
http://blog.milandobrota.com/post/47759423442/the-why

Dana May 13, 2013 at 1:31 pm

Thanks for sharing your video, Milan! That was great! :)

Kathy O'Keeffe May 12, 2013 at 4:10 pm

Thank you for sharing this, Dana! This TED Talk is Fabulous!!!

KOK

Dana May 13, 2013 at 1:23 pm

So glad you liked it, Kathy!