1. Have a holiday sale.
Take advantage of big shopping days like Black Friday and Small Business Saturday to feature a sale on one of your products or services.
2. Give your loyal customers a special discount.
Show your customers that you appreciate them by offering them a special, limited-time “inner circle” discount.
3. Offer a discount for purchasing a special “bundled” package of 2-3 of your best-selling products.
Incentivize customers to buy more by offering them a price benefit to ordering additional products from you.
4. Make gift certificates available.
Even if you have not offered gift certificates in the past, the holidays are a great time to add this option for your customers.
5. Planning to raise your rates in 2014? Allow potential clients the opportunity to “pre-sign up” to work together in 2014 at your current prices.
The beginning of a new year is a common time for business owners to raise their rates. If you’re planning to do so, consider generating a boost in revenue by letting prospects lock in with you now at your current rates for the work you’ll do together in 2014.
6. Conduct a holiday contest or giveaway on social media.
Get some buzz going this holiday season by running a Facebook contest. It’s a great way to collect leads—but I’d recommend giving away something connected to your brand (e.g., one of your services or products). That way you can be sure that you’re getting quality leads who have a genuine interest in what you have to offer.
7. Host a holiday open house for prospective clients and customers.
This is a great idea for local businesses. You could host a simple cocktail party at your place of business for people to come out, meet new people, get to know you better and learn more about your products or services.
8. Give your list a bonus gift.
By now, I hope you have a can’t resist gift (AKA a list-building freebie) in place to help you grow your email list. But it’s always a nice idea to offer bonus gifts from time to time…(And if you’re wondering what you should offer, check out this post where I shared 13 options to pick from.)
9. Throw a client appreciation party.
Consider hosting a holiday celebration for your local private clients to show them how much you appreciate their business.
10. Send out business holiday cards.
The holidays provide a great opportunity to communicate with all those in your business network—clients, prospects, strategic partners, vendors, etc. You can even use a tool like Send Out Cards to make the process simpler.